The Ultimate
HOME
Selling
GUIDE
Everything you need to sell your Orlando home for maximum profit — from prep to closing day.
Presented by Laura Norman — Your Trusted Orlando Realtor
Your Journey to a Successful Sale
Selling your home is a major financial transaction, and getting it right can mean tens of thousands of dollars in your pocket. In Orlando's competitive market, success comes down to preparation, pricing strategy, and expert marketing.
I've helped hundreds of Orlando homeowners maximize their property value and achieve smooth, profitable sales. This comprehensive guide shares the exact strategies I use to get my clients top dollar while minimizing stress and timeline.
Let's get your home sold for the best possible price!
Preparing Your Home to Sell
First Impressions Matter
Buyers decide within seconds of walking through the door. Your home needs to look its absolute best to command top dollar. Here's your preparation checklist:
Deep Clean Everything
- Professional carpet cleaning or replacement if worn
- Windows (inside and out), baseboards, ceiling fans
- Kitchen appliances (ovens, refrigerator, dishwasher)
- Bathrooms (grout, fixtures, mirrors spotless)
Declutter & Depersonalize
Buyers need to envision themselves in the space, not see your family photos and collections.
- Remove 50% of items from closets (makes them look bigger)
- Clear kitchen counters (only keep essentials)
- Pack away personal photos, collections, and memorabilia
- Rent a storage unit if needed for excess furniture
High-ROI Improvements
These upgrades typically return 100%+ of their cost at closing:
- Fresh paint - Neutral colors (greige, soft white) throughout
- Curb appeal - Fresh mulch, trimmed landscaping, new front door hardware
- Minor kitchen updates - New cabinet hardware, modern light fixtures
- Bathroom refresh - New faucets, mirrors, updated lighting
💡 Laura's Pro Tip
Don't over-improve! Focus on repairs and cosmetic updates that appeal to the broadest range of buyers. A $50,000 kitchen remodel rarely returns full value. Instead, invest in paint, cleaning, and minor fixes that make your home show its best.
Pricing Your Home Right
The #1 Factor in Selling Fast
Pricing is not guesswork. Price too high and your home sits on the market, becoming stale. Price strategically and you'll create competition among buyers that drives up your final sale price.
⚠️ The Biggest Mistake Sellers Make
Overpricing to "leave room for negotiation." This backfires. Homes priced 5-10% above market value sit for 60+ days, get stigmatized, and ultimately sell for LESS than if they'd been priced correctly from day one.
How I Determine Your Home's Value
1. Comparative Market Analysis (CMA)
I analyze recently sold homes in your neighborhood that match your property:
- • Similar square footage, beds/baths, lot size
- • Sold within the last 3-6 months
- • Within 0.5 miles of your property
- • Adjusted for condition, updates, and features
2. Current Market Conditions
- • Inventory levels (buyer's vs. seller's market)
- • Average days on market in your area
- • Interest rate trends affecting buyer demand
- • Seasonal factors specific to Orlando
3. Your Home's Unique Features
- • Recent upgrades (roof, HVAC, kitchen, baths)
- • Premium lot (corner, waterfront, cul-de-sac)
- • Top-rated school zones (huge in Orlando)
- • Pool, outdoor living space, garage size
✅ The Strategic Pricing Sweet Spot
I price homes to attract the maximum number of buyers in the first two weeks. This creates:
- • Multiple showing requests within 48 hours
- • Competitive offers (often above asking!)
- • Faster closing timeline
- • Less negotiation leverage for buyers
💡 Orlando Market Insight
In Central Florida, homes in top school districts (Winter Park, Lake Nona, Oviedo) can command 10-15% premiums. Location matters enormously. I'll show you exactly how your neighborhood compares and what that means for your pricing strategy.
Common Pricing Mistakes to Avoid
❌ Overpricing
Scares off buyers, leads to fewer showings, property sits, requires price cuts later, and creates appraisal issues even when you get an offer.
❌ Emotional Pricing
Pricing based on what you need or what you paid. Buyers don't care about your memories or original cost—they care about current market value.
❌ Using Outdated Comps
Markets shift quickly. Use sales from the last 3-6 months only. Homes that sold a year ago are irrelevant in today's market.
❌ Wrong Comps
Comparing your home to dissimilar properties in different neighborhoods, sizes, or conditions creates unrealistic expectations.
Understanding Your Net Proceeds
Your sale price isn't what you take home. Factor in closing costs to understand your actual profit:
Typical Seller Closing Costs in Florida
📊 Example: Selling a $500,000 Orlando Home
Sale Price: $500,000
Commissions (5.5%): -$27,500
Transfer Tax (0.7%): -$3,500
Title Insurance: -$2,100
Other Closing Costs: -$1,500
Outstanding Mortgage: -$350,000 (illustrative)
Your Net Proceeds: ~$115,400
*This example assumes a $350k mortgage balance. Your actual net proceeds will depend on your specific mortgage payoff, closing costs, and any seller credits or repairs.
💡 I'll Prepare a Detailed Net Sheet For You
Before you list, I'll provide a complete net proceeds estimate showing exactly what you'll receive at closing based on different sale price scenarios. No surprises—you'll know your bottom line before we go to market.
Marketing & Photography
Stand Out in the Market
90% of buyers start their search online. Your home's first impression happens on a screen, not in person. Professional marketing is non-negotiable if you want top dollar.
Professional Photography Package
I invest in professional photography for every listing because it works. Homes with professional photos sell 32% faster and for 47% more than amateur photos.
What's Included:
- Professional HDR Photography - 30-50 stunning interior and exterior shots
- Aerial Drone Footage - Showcases your property, lot, and neighborhood
- Virtual 3D Tour - Interactive walkthrough buyers can explore 24/7
- Twilight Photos - Premium homes get dramatic dusk shots
Multi-Channel Marketing Strategy
I don't just list your home on MLS and wait. I create a comprehensive marketing campaign that reaches buyers everywhere they're looking:
Online Presence
- • MLS (feeds to all major sites)
- • Zillow, Realtor.com, Redfin
- • Social media campaigns
- • Targeted Facebook/Instagram ads
- • Email to my buyer database
Traditional Outreach
- • Professional yard signage
- • Neighbor door-knocking
- • Agent-to-agent networking
- • Print flyers and brochures
- • Broker open house events
💡 Laura's Pro Tip
The first 14 days on market are critical. I front-load all marketing efforts to create maximum buzz and urgency. This is when you'll get your best offers, so everything needs to be perfect from day one.
Showings & Open Houses
Making It Easy for Buyers
The more accessible your home is for showings, the faster it sells. Buyers often make decisions within 24-48 hours, so flexibility is key.
Showing Best Practices
- Be flexible with timing - Accept evening and weekend showings
- Leave during showings - Buyers want to explore freely and talk openly
- Keep it show-ready - Maintain cleaning standards daily
- Pets secured - Arrange for pets to be elsewhere or safely contained
- Create ambiance - Open curtains for natural light, comfortable temperature
Open House Strategy
I host strategic open houses to create buzz and urgency, typically during the first weekend on market:
- • Broker's Open - Invite agents to see your home first, spread the word to their buyers
- • Public Open House - Saturday/Sunday afternoon, professionally hosted
- • Neighbor Preview - Neighbors are your secret weapon (they know potential buyers!)
❌ What NOT to Do During Showings
- • Don't follow buyers around or hover
- • Don't leave dirty dishes, clutter, or unmade beds
- • Don't have strong cooking smells or air freshener overload
- • Don't make it hard to schedule (same-day showings are best!)
💡 Laura's Pro Tip
I use electronic lockboxes that notify me every time an agent shows your home. I follow up with every showing to get feedback, gauge interest, and nudge agents whose clients are considering an offer. This personal touch helps close deals.
Reviewing & Negotiating Offers
More Than Just the Price
When offers start coming in, it's tempting to grab the highest number. But the "best" offer isn't always the biggest—it's the one with the best terms, strongest buyer, and highest likelihood of closing.
What I Analyze in Every Offer
1. Purchase Price & Net Proceeds
I calculate your actual net (what you walk away with) after:
- • Agent commissions
- • Seller concessions or credits
- • Closing costs and prorations
- • Any agreed-upon repairs
2. Buyer Financing Strength
- ✅ Cash offers - Fastest, most certain
- ✅ Pre-approved (not just pre-qualified) - Shows serious buyer
- ⚠️ Conventional loan - Good if well-qualified
- ⚠️ FHA/VA loans - More conditions, but often solid
- ❌ No pre-approval - High risk of falling through
3. Contingencies
Fewer contingencies = stronger offer:
- • Inspection contingency - Standard, but watch the timeline
- • Appraisal contingency - Necessary for financed buyers
- • Home sale contingency - Risky (they need to sell first)
- • Financing contingency - Standard protection for buyers
4. Timeline
- • How quickly can they close?
- • Do you need a rent-back period?
- • Inspection and due diligence deadlines
Negotiation Strategy
As your advocate, I negotiate to maximize your net proceeds while keeping the deal on track. I've closed hundreds of transactions and know exactly when to push, when to compromise, and when to walk away.
✅ Multiple Offer Scenarios
When we receive multiple offers (common with strategic pricing!), I create a competitive environment. This often results in buyers bidding ABOVE asking price, waiving contingencies, or offering better terms. These situations are where expert negotiation pays for itself.
💡 Laura's Pro Tip
I present all offers to you with a detailed analysis and recommendation. You make the final decision, but I'll tell you exactly what I'd do if it were my home. My job is to ensure you have all the information to choose wisely.
Closing the Sale
The Final Stretch
You've accepted an offer—congratulations! But we're not done yet. The closing period typically takes 30-45 days, and I manage every detail to ensure a smooth path to closing day.
What Happens Next
Week 1-2: Due Diligence Period
- Home Inspection - Buyer's inspector evaluates the property
- Repair Negotiations - I help you respond to inspection requests strategically
- Appraisal Ordered - Lender sends appraiser to verify value
Week 2-3: Processing
- Title Search - Title company ensures clean ownership transfer
- Buyer's Financing - Lender processes loan (I stay in contact)
- HOA Documents - If applicable, association paperwork provided
Week 4: Final Preparations
- Final Walkthrough - Buyer confirms property condition before closing
- Complete Agreed Repairs - Finish any negotiated work
- Clear to Close - Lender gives final approval
Closing Day!
You'll sign final documents at the title company (or remotely), and the buyer's funds are transferred. Usually within 24 hours, your proceeds are wired to your bank account.
- • What to bring: Photo ID, keys, garage remotes, HOA documents
- • Duration: 30-60 minutes to sign paperwork
- • What you receive: Closing statement, your net proceeds
Understanding Escrow in Florida
In Florida, "escrow" refers to the period between contract acceptance and closing when the title company holds the earnest money deposit and ensures all conditions are met before transferring ownership.
🏦 What is Earnest Money Deposit?
When a buyer makes an offer, they submit earnest money (typically 1-3% of purchase price in Orlando) to show they're serious. This deposit is held by the title company or escrow agent and applied to the buyer's closing costs or down payment.
If the buyer backs out without a valid contingency, you may be entitled to keep this deposit.
📋 Orlando Escrow Timeline (Typical 30-Day Contract)
Days 1-3: Contract Executed
• Buyer delivers earnest money deposit to title company
• Title company opens escrow and begins title search
Days 5-10: Inspection Period
• Buyer conducts home inspection, pest inspection, etc.
• Buyer may request repairs or credits
• We negotiate any inspection items
Days 10-15: Appraisal
• Lender orders appraisal to verify property value
• If appraisal comes in low, we may need to renegotiate
Days 15-25: Processing
• Title company prepares ownership documents
• Buyer's lender processes loan application
• HOA documents and estoppel letter (if applicable)
Days 26-29: Pre-Closing
• Buyer receives Closing Disclosure (3 days before closing)
• You receive estimated seller proceeds statement
• Final walkthrough scheduled (usually day before closing)
Day 30: Closing Day
• Sign all documents at title company
• Transfer keys and remotes to buyer
• Funds disburse (your proceeds wired within 24 hours)
⚠️ What Can Delay Closing
- • Title issues (liens, disputes, HOA violations)
- • Appraisal delays or low appraisal
- • Buyer financing problems (credit issues, job change)
- • Inspection repair negotiations taking longer than expected
- • Missing HOA documents or estoppel letter
Don't worry—I'll proactively address these issues to keep your closing on schedule!
Your Closing Day Experience
Closing day is when ownership officially transfers to the buyer. In Orlando, most closings happen at the title company's office, though remote/mobile closings are becoming more common.
📝 What You'll Sign
- • Deed - Transfers property ownership to buyer
- • Closing Disclosure / Settlement Statement (HUD-1) - Itemizes all costs
- • Bill of Sale - Transfers personal property (appliances, fixtures)
- • Affidavits - Confirms property condition, occupancy status
- • FIRPTA - IRS form for foreign sellers (or exemption if U.S. citizen)
- • HOA documents - If applicable, transfer of HOA membership
How You Get Paid
After all documents are signed and recorded, the title company disburses funds:
- 1. Mortgage payoff sent to your lender
- 2. Closing costs paid (commissions, title insurance, taxes)
- 3. Your net proceeds wired to your bank account (usually within 24 hours)
Bring your bank wiring instructions to closing so funds can be transferred immediately!
✅ Closing Day Checklist
Bring to closing:
- □ Government-issued photo ID (driver's license, passport)
- □ All house keys, garage remotes, gate clickers
- □ Mailbox keys
- □ Security codes / alarm information
- □ Appliance manuals and warranties
- □ HOA documents, pool passes, amenity cards
- □ Bank wiring instructions for proceeds
Leave behind for new owner:
- □ Extra copies of keys
- □ Paint colors and leftover paint
- □ Garage door openers (all remotes)
- □ HOA contact information
- □ Utility company contact information
- □ Instructions for home systems (pool, sprinklers, HVAC)
💡 I'll Be There With You
Throughout the closing period, I coordinate with all parties—title company, lenders, inspectors, and agents—to keep everything on track. You'll get regular updates, and I'll handle any issues that arise so you can focus on your move. On closing day, I'll either attend with you or be available by phone to answer any questions.
What Happens After Closing
Congratulations—you've officially sold your home! Here's what to do in the first few days and weeks after closing to ensure a smooth transition:
✅ Immediately After Closing
- • Confirm wire receipt - Check that your proceeds arrived in your bank account (usually within 24 hours)
- • Cancel homeowner's insurance - Notify your insurance company the property sold (pro-rated refund coming)
- • Final utility readings - Contact all utilities to confirm final meter readings and account closures
- • Keep closing documents safe - Store deed, settlement statement, and title policy in fireproof safe or safe deposit box
📬 Within First Week
- • Confirm USPS mail forwarding is active (takes 7-10 days to start)
- • Update voter registration with new address
- • Update driver's license at Florida DMV (or your new state)
- • Notify IRS & Florida DOR of address change (Form 8822)
- • Check for utility refunds - deposits, prepaid amounts, final bills
📋 Within First Month
- • Save title insurance policy - You'll need this if title issues arise or for future property sales
- • Save settlement statement - Required for tax returns (capital gains calculations)
- • File for property tax exemptions at new home (homestead, senior, veteran, etc.)
- • Update estate planning documents - Will, trust, beneficiary designations
- • Consult tax professional - Discuss capital gains tax implications and exclusions
Tax Considerations
Capital Gains Tax Exclusion: If you lived in the home as your primary residence for at least 2 of the last 5 years, you may exclude up to $250,000 (single) or $500,000 (married) in capital gains from federal taxes.
- • Keep all closing documents for your tax records
- • Calculate capital gains = Sale price - (Purchase price + improvements + selling costs)
- • Report on Schedule D of your tax return even if fully excluded
- • Consult CPA if you don't qualify for full exclusion or sold investment property
Save Our Homes Portability
If you're moving to another Florida home, you can transfer (or "port") your Save Our Homes tax benefits to your new property—potentially saving thousands on property taxes.
What Is Portability?
Portability allows you to transfer up to $500,000 of your accumulated Save Our Homes benefit from your old home to your new Florida home. This protects you from dramatic property tax increases when you move.
Example: If your old home's market value was $400,000 but assessed at $300,000, you have a $100,000 SOH benefit that can transfer to your new home.
📋 Eligibility Requirements
- • Must have had homestead exemption in any of the 3 preceding tax years
- • Apply by March 1st (late applications accepted up to 25 days after August tax notices)
- • Submit Form DR-501T to your county Property Appraiser
- • Must abandon homestead at prior property
🏠 Upsizing vs. Downsizing
Upsizing: If your new home's value is higher, you can transfer your full SOH benefit (up to $500,000).
Downsizing: If your new home's value is lower, you transfer a percentage of your benefit based on the ratio of new home value to old home value.
📊 Portability Calculation Example
Your current home:
• Market value: $400,000
• Assessed value: $300,000
• SOH Benefit: $100,000
Your new home:
• Market value: $500,000
• Portable benefit applied: -$100,000
• New assessed value: $400,000
Annual tax savings: ~$1,500-$2,000 depending on millage rate
💡 I'll Help You Maximize Your Savings
I'll calculate your potential portability benefit and guide you through the application process. We'll also use a FREE online portability calculator to see exactly how much you can save on your new home.
Title Insurance Reissue Credit
If you're selling within 3 years of purchase, you may qualify for a reissue credit on title insurance—saving 20-50% on this closing cost.
What Is a Reissue Credit?
When you bought your home, you (or the seller) paid for an owner's title insurance policy. If you're selling within 3 years, the title company can offer a discounted rate on the new owner's policy—potentially saving you $500-$1,500.
Since sellers typically pay for the buyer's title insurance in Florida, this credit saves YOU money at closing.
✅ Eligibility Requirements
- • Your original owner's policy must be less than 3 years old
- • You must provide a complete copy of the prior policy to the title agent
- • Works with any title company (doesn't have to be the same one)
- • Exception: Vacant/unimproved land qualifies indefinitely
💵 How Much Can You Save?
Standard rates:
• $5.75 per $1,000 (first $100k)
• $5.00 per $1,000 ($100k-$1M)
Reissue rates (discounted):
• $3.30 per $1,000 (first $100k)
• $3.00 per $1,000 ($100k-$1M)
📊 Savings Example
Selling a $500,000 home purchased 2 years ago for $450,000
• Standard title insurance: ~$2,750
• With reissue credit: ~$1,650
• Your savings: ~$1,100
*Reissue credit applies to the portion covered by your original policy. Any increase in property value beyond original purchase price is charged at regular rates.
💡 I'll Handle This For You
I'll request your original title policy during our listing process and coordinate with the title company to ensure you receive every discount you qualify for. Many sellers don't even know this credit exists—but I make sure you benefit from it.
1031 Exchange for Investment Properties
If you're selling an investment or rental property, a 1031 exchange allows you to defer capital gains taxes by reinvesting proceeds into another investment property.
🏢 What Is a 1031 Exchange?
Named after IRS Section 1031, this tax strategy lets you sell investment real estate and reinvest the proceeds into "like-kind" property while deferring federal capital gains taxes—potentially saving 25-30% in taxes.
Florida has no state capital gains tax, so you only defer federal taxes—but that could still mean tens of thousands saved!
✅ Requirements for a Valid 1031 Exchange
- • Investment/business property only (not primary residences)
- • Like-kind: Any real estate for any real estate (residential, commercial, land)
- • Equal or greater value: Replacement property must be ≥ sold property value
- • Use a Qualified Intermediary (QI): You cannot touch the sale proceeds
- • 45-day identification deadline: Identify up to 3 replacement properties
- • 180-day closing deadline: Close on replacement property within 180 days
⚠️ Critical Deadlines (No Extensions!)
Day 1: Your investment property sale closes → proceeds go to QI
Day 45: Submit written list of up to 3 replacement properties to QI
Day 180: Close on replacement property (includes the 45-day period)
Tax Savings Example
Without 1031 Exchange:
• Sell rental property: $600,000
• Capital gains: $200,000
• Federal taxes (25-30%): -$50,000 to -$60,000
• Net to reinvest: ~$540,000
With 1031 Exchange:
• Sell rental property: $600,000
• Capital gains taxes: $0 (deferred)
• Full amount reinvested: $600,000
Extra $60,000 working for you = more income & appreciation
⚠️ Common 1031 Mistakes to Avoid
- ❌ Touching the sale proceeds (automatic disqualification)
- ❌ Missing the 45-day identification deadline
- ❌ Not using a qualified intermediary
- ❌ Trying to exchange personal residence (must be investment property)
- ❌ Not reinvesting all proceeds (creates taxable "boot")
💡 I Work With 1031 Exchange Specialists
If you're selling investment property, I'll connect you with qualified intermediaries and tax professionals who specialize in 1031 exchanges. We'll coordinate timing, identify suitable replacement properties, and ensure all deadlines are met for a successful exchange.
Your Moving Checklist
Congratulations—your home is sold! Now it's time to prepare for your move. Here's your comprehensive checklist to ensure a smooth transition to your new home.
📅 4-6 Weeks Before Closing
- □Hire professional movers or reserve moving truck (peak season books early!)
- □Start decluttering - donate unwanted items to Goodwill, Salvation Army, or Habitat for Humanity ReStore in Orlando
- □Create moving binder - folder for all moving documents, receipts, contracts, inventory lists
- □Collect packing supplies - boxes (color-code by room!), tape, bubble wrap, permanent markers, labels
- □Create inventory of valuable items for insurance purposes (photos, serial numbers)
- □Plan for pets - research pet transport, vet records, new vet in destination city, pet-friendly hotels if needed
📋 2-3 Weeks Before Closing
- □Notify utilities - electric, water, gas, trash, internet/cable (schedule disconnect)
- □Set up utilities at new address (connect before you arrive)
- □Update mailing address - USPS forwarding, banks, credit cards, subscriptions
- □Transfer/update insurance - homeowner's, auto, health
- □Notify schools if you have children (request records transfer)
- □Transfer prescriptions to new pharmacy
- □Gather important documents - birth certificates, passports, medical records, financial documents
🔑 1 Week Before Closing
- □Confirm closing details - time, location, what to bring (I'll coordinate this)
- □Deep clean the home (many contracts require broom-clean condition)
- □Complete repairs agreed to in contract
- □Pack "first night" essentials box - toiletries, change of clothes, phone chargers
- □Confirm moving company arrival time and details
🏠 Closing Day & Moving Day
- □Bring to closing: Photo ID, certified funds (if needed), keys/remotes/garage openers
- □Final walkthrough - ensure nothing left behind, lights off, doors locked
- □Leave behind: All keys, garage remotes, gate clickers, mailbox keys, HOA info
- □Turn off all lights, lock all doors and windows
- □Leave appliance manuals, warranties, HOA docs for new owner
📞 Important Contacts to Update
Financial:
- • Banks & credit unions
- • Credit card companies
- • Investment firms
- • Insurance companies
Services:
- • Employer HR department
- • IRS & Florida DOR
- • DMV (license, registration)
- • Voter registration
Subscriptions:
- • Magazine subscriptions
- • Online shopping accounts
- • Streaming services
- • Loyalty programs
Healthcare:
- • Doctors & dentists
- • Veterinarian
- • Pharmacies
- • Health insurance
Smart Packing Tips
- • Color-code boxes by room - blue for kitchen, green for bedrooms, etc.
- • Label all four sides of boxes so you can see contents from any angle
- • Pack priority hierarchy: 1) Last-minute essentials, 2) Daily items, 3) Seasonal/rarely used
- • Create "open first" box - toilet paper, cleaning supplies, phone chargers, snacks, basic tools
- • Take photos of electronics before disconnecting so you remember how to reconnect
- • Pack fragile items with towels, linens, or clothing to save on bubble wrap
🐾 Pet Moving Tips
- • Visit vet 2-3 weeks before - get health certificate, update vaccines, refill medications
- • Update microchip registration with new address
- • Pack pet essentials separately - food, bowls, toys, litter box, leash, medications
- • On moving day - keep pets in quiet room away from movers, or board them for the day
- • Find new vet BEFORE you move - transfer records ahead of time
- • Introduce gradually - keep routine consistent, explore new home together
💡 I'm Here to Help
Moving is stressful, but you don't have to do it alone. I can provide recommendations for reliable movers, cleaners, donation centers, pet transport, and other services to make your transition smooth. I've helped hundreds of clients move—just ask!
Common Selling Mistakes to Avoid
❌ Overpricing from Day One
Homes that sit become stale. Price it right initially to create competition and urgency.
❌ Skipping Repairs & Staging
First impressions matter. Invest in making your home show-ready—it pays off at closing.
❌ Being Inflexible with Showings
The easier it is to see your home, the faster it sells. Accommodate buyer schedules.
❌ Getting Emotional in Negotiations
This is a business transaction. Let me handle negotiations objectively on your behalf.
❌ Choosing the Wrong Agent
Experience matters. Work with a proven local expert who knows Orlando's market inside-out.
❌ Ignoring Curb Appeal
If buyers don't like what they see from the street, they won't even come inside.
Ready to Sell Your Home for Top Dollar?
I've helped hundreds of Orlando homeowners achieve successful sales by combining strategic pricing, professional marketing, and expert negotiation.
Every home and seller is unique. I'll create a customized strategy for your property that maximizes your profit while minimizing stress. From the first consultation to handing over the keys, I'm with you every step of the way.
"My goal is to get you the highest possible price in the shortest time frame, with the least amount of hassle."
— Laura Norman, Wemert Group Realty
Get Your FREE Home Valuation
Find out what your Orlando home is worth in today's market. I'll provide a detailed market analysis with comparable sales and strategic pricing recommendations.
📧 laura@lauranorman.me | 📍 Orlando, Florida